As I have already stated before, ‘Avengers: Endgame’ has duped its predecessor to become THE cinematic event of this decade, with hype levels through the roof, and the sky even. Having recently dropped a trailer that sent jitters through my body through the sheer intensity of it, and the feelings of a decade old universe and its heroes, even half of them, having come a long way, ‘Endgame’ just shot to my number one film to watch all year, at least for now, and that is something coming from a lifelong DC fan. To give you an idea of the hype, I will have you consider this: Fandango and AMC theatre’s sites crashed almost as soon as the pre-bookings opened and remained such for a majority of the day, being unable to handle the large amount of traffic that swept in following the announcement. This hasn’t happened for the first time, but reportedly, some of the lucky few who have been able to acquire the ‘Endgame’ tickets put them up for sale on EBay for more than $500! Now that is something, if not just remarkable business acumen.
To be able to fairly predict the box office success and cume of ‘Endgame’ — because I frankly see it no other way — we must consider the closest yardstick we have: its prequel ‘Infinity War’, the first film in the MCU to gross more than $2 Billion, and only the fourth film ever to do that, and then setting it against other movies that have achieved that benchmark. While I will hold off my final box office prediction until the end of the analysis, we all know where the cash counter will stop. The producers at MCU and basically everyone involved with the film are taking home truckloads of money, I’ll give you that. Read on to find out as I try to decode the hype, costs and box office numbers for probably the most awaited movie this year, ‘Avengers: Endgame’, the cinematic conclusion to a decade of superhero storytelling.
Last I remember, people were almost equally hyped for ‘Infinity War’, and the film saw similar ticketing website crashes and humungous web traffic on these portals when the pre-booking opened, so much so that the tickets went as soon as they arrived. Its pre-bookings outsold any other movie in history, and while the ticketing sales for ‘Endgame’ have only just began, it would be meaningful to predict that it is more or less on the same path.
However, when it comes to the relative hype between the two films, it is going to be a very interesting thing to analyse. The trailer for ‘Infinity War’ easily became the most viewed trailer on the planet within 24 hours, a feat surpassed by ‘Endgame’ by at least 40 million, with the first official trailer for ‘Endgame’ being the single most watched trailer in the history of the world. It is hard to imagine any forthcoming movie to even come close to achieving the feat, except maybe ‘Star Wars: Chapter IX’, which is testament to the fan base the franchise has built over the years, and the kind of pre-release the last two ‘Avengers’ films have been able to generate.