TV commercials are a great way of exploring filmmaking because it demands succinct art. The message has to be delivered in the most brilliant way with time being the biggest challenge. Some filmmakers indulge in commercials as it happens to be their first love, some do it for the money and some do it as a mere promotional activity for their movie. Sometimes, there is convergence of these motives but that’s rare. Here is a list of top TV commercials ever.
12. Michael Bay: Victoria’s Secret (2010)
Micheal Bay in his own style replaced the laces and the sensuality out of the Victoria Secret commercials with notions that are excessive and loud. In the background of a heart pumping music, he showcases Rosie Huntington-Whitley and her entourage. The models aren’t on the beds anymore, nor they are running and jumping into the pool. They are making their poses in the backdrop of explosions and speed junks. Michael bay gives a dash of his adrenaline junk to this video. He perfectly combines the two things that gets any guy going: hot women and hot action.
11. Joe Wright: The Film (Chanel Coco Mademoiselle, 2011)
Joe Wright, known for his beautiful array of literary film adaptations like ‘Pride and Prejudice’, ‘Atonement’ and ‘Anna Karenina’, directed a commercial for Chanel Coco with his muse Keira Knightley. The commercial reflects a great sense of longitudinal camera work which Joe Wright is known for. But that is the only common thing between his movies and this commercial. Other than that he makes revolting changes with soft colors, chrome tints and Polaroid frames. A director who never used Polaroid frames even in his adaptations of early century worlds but then used it in a commercial, says a lot about the amount of money that must have went into getting him onboard. Joe Wright, has a made a very sexy and sensuous commercial with a hint of brazen attitude that reflects in the ways of Keira Knightley.