In most cases, great movies that don’t do well at the time of release have a bad marketing team to blame for. Such movies have a fundamental problem with their marketing. Firstly, they invite the wrong kind of audience in the first few days of release and forms a need-demand gap between the audience and the movie. As a result, the word of mouth either spreads negatively or is ineffective. Also, sometimes the movie lack stickers. In marketing, stickers are known as those moments or movie attributes that stick in the mind of the audience and are easy to be sneezed or spread. Marketing of a movie is very essential. For a great script might get you the cult status but if the movie doesn’t make any money, it defeats the purpose. Only appreciation is not important but appreciation at the right time is very essential. And the right marketing strategies help in getting the timing right. Below is a list of movies that flopped due to bad marketing:
10. Kingdom of Heaven (2005)
‘Kingdom of Heaven’ was marketed as a romantic drama with Orlando Bloom as the sword yielding protagonist. Well, for the makers of the film, it was an insult to the research that went into making the movie. The movie represented the political and religious conundrums of those times and the ways people were persecuted on the name of religion. In short, it is a complex movie. It was a movie for the people, who had the patience to sit through and the willingness to connect the dots. But it got an audience hungry for action and romance. The movie did well across the globe but didn’t achieve the desired numbers in the U.S.A.
9. We Bought A Zoo (2011)
‘We bought a Zoo’ was marketed as a good brunch movie with the zoo in its backdrop. A family trying to save a setup, a setup they had recently fell in love with. The plot doesn’t seem very intriguing or unheard of. The movie seems very ordinary in the first look but its has depth. It delves into relationships, vicissitude and the existential nature of life. But the movie was never projected like that. It only got a status of a Happy Brunch movie and couldn’t perform more than an average return. A bad marketing team foiled even the star power of two major stars: Matt Damon and Scarlett Johansson.